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March 22, World Water Day

Be the change you want to see in the world




As every year, this March 22 we celebrate World Water Day, a date that once again invites us to reflect and take simple but decisive actions in its use, management, and care, to ensure its availability for this and future generations.


It is time to remember the difficulties that a lack of water brings, from basic situations such as sanitation and hygiene in general, to the food supply and the survival of all species.


According to the UN, 3 out of every 10 inhabitants of the planet currently lack their basic and fundamental right to drinking water, and 6 out of every 10 do not have safe sanitation facilities, which leads to great health risks, mainly in the poorest countries of the globe.


[See The Challenge of Caring for Water]


Like a core, water represents health, equality, food supply, economic development, energy, conservation of ecosystems, education, peace, and social well-being. It matters to all of us and affects all of us, so we must all contribute and take action to care for it. Let us remember that less than 1% of the water on the planet is suitable for human consumption, and more than 80% of wastewater receives no treatment at all, polluting rivers and seas.


We are at a turning point where the only path is to accelerate the actions that allow us to envision and make real a possible future.


Water and Climate

Water and climate are inseparable. In recent years we have faced weather phenomena such as longer and more severe periods of drought, unpredictable rains, and floods that have recently doubled. The effect of climate change on water availability is being seen and felt at an accelerating pace, putting development and biodiversity at risk.


This situation is expected to worsen within 3 to 5 years if we do not adopt and accelerate measures to mitigate climate change. - World Meteorological Organization - UN


2023: Be the Change

The water crisis is caused largely by the misuse and poor management of this vital resource. So if we all do our bit and accelerate actions in the care and proper use of water, we have a hope of meeting the Sustainable Development Goal on Clean Water and Sanitation by 2030. We must pick up the pace NOW.


"Safeguarding water, food and energy security through sustainable water management, providing water supply and sanitation services to all, supporting human health and livelihoods, mitigating the impacts of climate change and extreme events, and sustaining and restoring ecosystems and the valuable services they provide, are all pieces of a great and complex puzzle. Only through partnerships and cooperation can the pieces come together. And everyone has a role to play" - UN World Water Development Report 2023


This year, the theme "be the change" is an invitation to observation, self-criticism, and change in the way we consume water day to day, and to adopt urgent measures to save and care for it.


Tangible Solutions

At Aguas Firmes, actions around water can be a key solution, and on this date we proudly celebrate the work carried out during 2022.


  • Reforestation with 210,000 native plants

  • 60,000 plants in our nursery in Apan, Hidalgo

  • Implementation of conservation agriculture on more than 2,400 hectares

  • Establishment of drip irrigation on nearly 700 hectares in Calera, Zacatecas

  • More than 20 million pesos in loans, insurance, and subsidies for farmers

  • 141 training sessions for communities

  • More than 30,000 meters of stone barriers

  • Regulation of aquifer use and voluntary pacts signed



From our own personal sphere, we can do a great deal to care for water. No action is small if with every step we inspire others.



"Be the change you want to see in the world"




Tags: World Water Day, Water conservation, Commitment to water, Water, Sustainability

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