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This is a space to know and share more information and news related to the Aguas Firmes plan.

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Let’s build together a

future with water, a,

future with life.

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INTERNATIONAL SOIL CONSERVATION DAY

Have you ever wondered what's under your feet when you walk through the countryside? We usually look up at the sky...

Jul 6, 2026

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WORLD DAY TO COMBAT DESERTIFICATION AND DROUGHT

As every year, on June 17th we join in the global commemoration of one of the most important challenges...

Jun 17, 2026

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INTERNATIONAL DAY FOR BIOLOGICAL DIVERSITY 2026

Biodiversity is much more than the natural wealth we admire in forests, rivers, mountains and oceans...

May 21, 2026

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LAND AND WATER, TWO KEY ELEMENTS FOR AQUIFER MANAGEMENT

Earth Day is commemorated by the United Nations (

Apr 23, 2026

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WHERE WATER FLOWS, EQUALITY GROWS

In the context of World Water Day 2026, we focus on a reality that is not always visible...

Apr 10, 2026

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THE SOIL THAT SUSTAINS US ALL

World Soil Day is celebrated every December 5. Its origins date back to 2002, promoted ...

Dec 5, 2025

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November 27th National Conservation Day

A nivel mundial, nos enfrentamos a grandes desafíos como la preservación de nuestros recursos hídric...

Nov 28, 2025

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WATER FOR PEACE

Every March 22, the whole world comes together to commemorate "World Water Day" with the ai...

Mar 22, 2024

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Men and women who leave a mark

Almost 40 years ago, the phrase "for men who leave their mark" was part of a slogan that evoked a former...

Mar 12, 2024

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In 1917, President Venustiano Carranza declared the Desierto de los Leones—located west of...

Nov 27, 2023

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To talk about fertilizers, it's necessary to first talk about soil and its importance in...

Nov 16, 2023

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In 1985, the United Nations proclaimed the first...

Oct 3, 2023

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A Day to Celebrate the Planet's Agriculture

Agriculture: the set of techniques, knowledge, actions, and activities carried out b...

Sep 9, 2023

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World Water Week

It is unthinkable to imagine a world without water. Its importance and the roles it plays on the planet are ...

Aug 22, 2023

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World Environment Day

An ecosystem, according to the Royal Spanish Academy, is

Jun 6, 2023

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International Mother Earth Day

Gaia, Pachamama, Tonantzin, Jörd, Mother Goddess, are some of the names by which we know the Mother...

Apr 22, 2023

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March 22, World Water Day

As every year, this March 22 we celebrate World Water Day, a date that once again invites us ...

Mar 22, 2023

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March 8, International Women's Day

Mexico has a population of 126 million, of which 65 million, or 52% of the population...

Mar 8, 2023

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Service Crop

One of the main challenges in agriculture is that, over time, both the soil and the...

Feb 16, 2023

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Firm Waters, Progress 2022

At Grupo Modelo and the German Cooperation for Sustainable Development – GIZ, we take a look at...

Dec 23, 2022

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Young people and children in water conservation

Everything we are and do is the result of what we learn in our social environments, whether they are...

Dec 6, 2022

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World Agriculture Day

We could not imagine our existence without this economic activity that is fundamental to the surviv...

Sep 9, 2022

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SOLID PILLARS OF A SUSTAINABLE PROJECT - AGUAS FIRMES CONVENTION

Aguas Firmes was born as a project whose primary objective is the care of our water resour...

Jul 27, 2022

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One Earth

The world's population tripled from 1950 to 2010. Our planet is now home to 7.7 billion...

Jun 6, 2022

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1st Calera Aquifer Financing Fair Agreement between Grupo Modelo and FIRA

Initiatives focused on sustainable projects that integrate the public and private sectors will be vital...

May 11, 2022

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Firm Actions for Water

At Aguas Firmes we believe in a possible future, in...

Apr 20, 2022

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Planet Earth or planet water?

Planet Water It's curious that we call our planet "Earth"...

Apr 6, 2022

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The challenge in water conservation

Last March 22nd we celebrated World Water Day, proclaimed by the General Assembly of the ...

Mar 31, 2022

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March 8, International Women's Day

March 8 is International Women's Day and, more than a celebration, it is a day that makes us ...

Mar 8, 2022

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February 22nd, Agricultural Engineer's Day

What is agronomy...

Feb 22, 2022

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Principles of Conservation Agriculture

Conservation agriculture is a farming system that has been scientifically studied and formally test...

Oct 25, 2021

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A future with water is a future with life.

What are aquifers and why is it important to protect them? Aquifers are natural reservoirs...

Oct 25, 2021

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What is conservation agriculture and how can it save the planet?

From the origins of agriculture on our planet almost 10,000 years ago to the present day, l...

Oct 25, 2021

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